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Warning of Potential Side Effects of a Product Can Increase Its Sales
Drug ads often warn of serious side effects, from nausea and bleeding to blindness, even death. New research suggests that, rather than scaring consumers away, these warnings can improve consumers’ opinions and increase product sales
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Don’t waste your time: The best and worst study techniques
The Journal News: Are you highlighter happy? If so, you can blame that B- on the bright fluorescent pink, yellow and greens lines running through your textbooks. When it comes to study techniques, highlighters, mnemonics
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Bringing In More Donations to the Cause – At No Extra Cost
Research shows that donors are more generous when they’re asked to give a hypothetical amount to one person before deciding how much to actually donate to a group of needy people.
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A Map for the Future of Neuroscience
The New Yorker: On Monday, the National Institutes of Health released a fifty-eight-page report on the future of neuroscience—the first substantive step in developing President Obama’s BRAIN Initiative, which seeks to “revolutionize our understanding of
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Sensory Memory Can Improve Decision Making
Conventional wisdom holds that your memory of an experience is strongest right when it’s encoded – after all, if over a century of memory research has taught us anything, it’s that memory traces typically decay
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Soup Kitchen Psychology: Nourishment For Impoverished Thinking
The Huffington Post: Poverty is emotionally crushing, and stigma only adds to that burden. The poor are often disparaged as lazy and incompetent — unable or unwilling to improve their own lot. Why don’t they
