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For women, sex in ads may not sell
The Globe and Mail: That’s the message researchers are drawing from a new study, published in the journal Psychological Science, which demonstrates women’s negative reactions toward advertising that uses sexual imagery. “Just a quick exposure
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Women Hate Sexy Ads, Unless They’re for Something Expensive
TIME: Women are turned off by sexually explicit images in advertisements. Unless, that is, the item being advertised is very precious. And valuable. And rare. Like, maybe, a once a year type gift. At least
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Even When Test Scores Go Up, Some Cognitive Abilities Don’t
Schools whose students have the highest gains on standardized test scores do not produce similar gains in tests that measure abstract and logical thinking, a data analysis shows.
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Let Them Throw Cake: Messy Kids May Be Faster Learners
TIME: Parents who constantly find themselves wiping food off the high chair, the table, the walls, the ceiling and even the dog after a meal should take heart. A new study suggests that in making
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Bra Sensors Could Monitor Overeating
Mashable: Recent studies show that up to half of the U.S. population complains that they eat more when they are stressed, a condition that has also led to high rates of obesity -– and often
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Women Find Sexually Explicit Ads Unappealing — Unless the Price Is Right
Sexual imagery is often used in magazine and TV ads, presumably to help entice buyers to purchase a new product. But new research suggests that women tend to find ads with sexual imagery off-putting, unless
