-
How to Design an Effective Plea for Donations
Pacific Standard: You know those pleas for donations you get in the mail—the ones that prominently feature a picture of a hungry, or otherwise endangered, child? Why do you glance at some before throwing them
-
Bonuses More Satisfying When Spent on Others, Study Suggests
The holiday bonuses that employers began giving to their staffs at the turn of the last century have been shrinking — and even disappearing at some organizations — ever since the economy tumbled several years
-
Oh, the humanity. Putting faces on social causes.
Back in the 1940s, the U.S. Forest Service began a public service campaign aimed at preventing forest fires. It featured Smokey Bear, a humanized caricature of a bear wearing blue jeans and a ranger’s hat.
-
Cognitive Earthquake: Who’s Really in Need?
The Huffington Post: In January 2000, an earthquake shook China’s mountainous Yunnan province. It was a moderate earthquake and killed only seven, but it leveled more than 40,000 homes and injured thousands of residents. According
-
A Cognitive Earthquake: Who’s Really In Need?
In January 2000, an earthquake shook China’s mountainous Yunnan province. It was a moderate earthquake and killed only seven, but it leveled more than 40,000 homes and injured thousands of residents. According to the World
-
The Power of One: The Psychology of Charity
Mother Teresa famously said: “If I look at the mass, I will never act. If I look at the one, I will.” There are worse people to turn to for lessons in human charity, and
