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Daniel Kahneman: How Companies Can Improve Their Hiring Process
As a young lieutenant, Daniel Kahneman was asked to improve the Israeli army’s haphazard process of assessing capabilities among combat-eligible recruits. Armed with a psychology degree and infantry experience, he brashly made up some criteria
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How One British Isle Persuaded Its Citizens to Get Vaccinated
When you need to engage and persuade people on an issue or topic that matters deeply to them, it’s natural to leverage logic and reason as a way of ensuring your message is heard. However
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These are the Text Messages That Get People to Take Vaccines
More than 169 million Americans have received one or both doses of a coronavirus vaccine, but demand is falling off rapidly. Doses administered peaked at an average of 3.3 million per day in mid-April but are now down to
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Need a Reset? Take the 10-Day Fresh Start Challenge
If there was ever a perfect time to make a life change, this is it. Behavioral scientists have long known that times of disruption and transition also create new opportunities for growth and change. Disruption
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Design Systems with Your Most Vulnerable Users in Mind
Across the United States, millions of people are now eligible to get a Covid vaccine. However, the signup process is often unnecessarily complex. New York City’s NYC Healthy sign-up portal, for example, included as many
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Before You Answer, Consider the Opposite Possibility
In 1906, the British statistician and polymath Francis Galton attended a country fair at which the attendees were invited to estimate the weight of an ox. Out of curiosity, Galton borrowed the cards on which
