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Conservatives and liberals drink different beer
Salon: It was probably inevitable, but it’s striking nonetheless. In a new study published in the journal Psychological Science, Vishal Singh of New York University’s Stern School of Business and his colleagues apply an ever-growing body
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In Places Red, Not Blue, a Preference for the Tried and True
The Wall Street Journal: Bringing a new product to market? You’ll have a harder time in conservative parts of the country, a new paper implies. A trio of business professors studied six years of supermarket
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Name-Brand or Generic? Your Political Ideology Might Influence Your Choice
Conservatives and liberals don’t just differ when it comes to politics, they may also make different purchases at the grocery store, according to new research published in Psychological Science, a journal of the Association for
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Why You Love That Ikea Table, Even If It’s Crooked
NPR: Have you ever spent a couple of hours working on a craft project — or a presentation for work — and then fallen in love with what you’ve accomplished? Do the colors you’ve picked
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Small Price Differences Can Make Options Seem More Similar, Easing Our Buying Decisions
Some retailers, such as Apple’s iTunes, are known for using uniform pricing in an effort to simplify consumers’ choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have
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To Tell Its Story, Red Cross Goes to Those It Helped
The New York Times: The American Red Cross has commissioned a new public service advertising campaign to raise money in the holiday season by showing how the organization helps people facing problems other than major
