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Oh, the Humanity. Putting Faces on Social Causes
The Huffington Post: Back in the 1940s, the U.S. Forest Service began a public service campaign aimed at preventing forest fires. It featured Smokey Bear, a humanized caricature of a bear wearing blue jeans and
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Is Retail Therapy for Real? 5 Ways Shopping Is Actually Good for You
TIME: You know the phrase, “When the going gets tough, the tough go shopping”? There just may be some wisdom in that. A survey conducted by TNS Global on behalf of Ebates.com found that more
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The Psychology of Small Packages
The Wall Street Journal: Did you really eat that many cookies? Packaged-food makers might know the answer, even if you don’t. Aware that people snack a lot throughout the day, they continue to introduce new
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“Consult Your Physician Immediately If …”
The Huffington Post: It’s difficult to turn on the TV today without seeing an advertisement for one drug or another. That’s not surprising, since drug makers spend billions of dollars each year to promote their
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Conservatism and Product Purchase
The Huffington Post: When you meet new people, there are a few things you can find out about them that seem to say a lot about them. The music people listen to, for example, seems
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Does This Ad Make Me Fat?
The New York Times: OBESITY is a problem everywhere, with significant consequences for personal health and public spending. People weigh more than ever — but why? If we can find the causes of obesity, we
