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Retailers Fine-Tune Store Music to Reflect Brand, Make You Want to Shop
The Wall Street Journal: It is the factor that can keep shoppers happily browsing in the store for hours—or drive them out the door in a huff. Retailers are fine-tuning their stores’ playlists as they
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“Please Feed Me”: The Power of Putting a Human Face on Social Causes
Companies often put a personal face on products to connect with consumers. The same idea may also work for social causes, like recycling and energy conservation, according to a series of studies.
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Drinking With Your Eyes: How Wine Labels Trick Us Into Buying
NPR: We’re all guilty of it. Even if we don’t want to admit it, we’ve all been suckered into grabbing a bottle of wine off the grocery store shelf just because of what’s on the
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Unhealthy food marketed to youth through athlete endorsements
Yale News: Professional athletes are often paid large amounts of money to endorse commercial products. But the majority of the food and beverage brands endorsed by professional athletes are for unhealthy products like sports beverages
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Study Finds Most Drug Commercials Misleading
Scientific American: “Don’t Rasp Your Throat With Harsh Irritants, Reach for a LUCKY instead,” reads one Lucky Strike Cigarettes ad from the 1930s. It’s almost beyond belief today that a cigarette company could get away
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Careers and Leadership the Focus of New Psychological Science Blog
Countless professionals spend their workdays facing performance anxiety, low motivation, poor management, and burnout. Others have optimism, enthusiasm, and energy to reach substantial success. Psychological scientists have amassed decades’ worth of research on these traits
