-
The Apple of the Mind’s Eye
With its simple design, the Apple Inc. logo is one of the most recognizable emblems in the world. But how well do people remember details of the icon? Which way does the leaf point? Is
-
Some Vowel Sounds Pack a Punch for Brands
When naming a company or a product, marketers may want to pay extra attention to the exact syllables they’re considering. New research demonstrates that specific sounds can convey an impressive amount of symbolic meaning, which
-
Product Placement Ineffective in Violent Video Games
Pacific Standard: In spite of the many studies that suggest they increase users’ aggression and hostility, violent video games continue to be extremely popular, and thus extremely profitable. Clearly, they’re going to continue to proliferate
-
The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo design can doom a brand. When the clothing retailer the Gap attempted to refresh its logo
-
Why You Bought That Ugly Sweater
The Atlantic: There is a science to every sale. Among other findings of interest to retailers, researchers have shown that customers are drawn to items sitting on the middle of a shelf, as opposed to
-
Neuropolitics, Where Campaigns Try to Read Your Mind
The New York Times: In the lobby of a Mexico City office building, people scurrying to and fro gazed briefly at the digital billboard backing a candidate for Congress in June. They probably did not
