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Bring the Family Address: Is There The Courage to Change America’s Diet?
With over 60 percent of the United States, population is overweight, according to the latest Gallup-Healthways Well-Being Index; it’s safe to say the traditional medical approach to treating America’s diet-related problems is not working. In
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How Psychological Science Can Make a Difference
The tobacco industry has been taking advantage of psychology and the power of persuasion to make a killing (no pun intended) on the suggestible human mind. The Marlboro Man, Joe Camel, and Virginia Slims are
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Pricing and the brain: Why things cost $19.95
Are we really fooled when storekeepers price something at $19.95 instead of a round twenty bucks? It seems so and new research from University of Florida marketing professors Chris Janiszewski and Dan Uy shows that
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Framing Science
In 1998, a national $206 billion lawsuit settled against four tobacco companies, the Master Settlement Agreement, provided the funding to launch a series of anti-smoking television commercials. This series, called the “truth,” launched in 2000
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Marketing Psychology
Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as trying
