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When Today’s Deal Is Tomorrow’s Regret
The New York Times: HOW much is a $150 coupon worth? For Matt Sumell, the cost turned out to be one new relationship, as well as a little bit of pride. In January 2011, Mr.
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Gross ads disgust consumers into action
USA Today: If you don’t like stories that are totally gross, stop reading right now. Did you stop reading? Of course not. And it works the same way for advertisements, marketers are discovering. That, at
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Why attack ads? Because they work
Los Angeles Times: In poll after poll, Americans say they don’t like negative campaigning. Yet in the final week of the Florida primary, more than 90% of the ads broadcast were attack ads. That’s not
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The Amygdala As Sales Tool
The Wall Street Journal: Many are the tricks that companies use to win our business. As Martin Lindstrom reminds us in “Brandwashed,” marketers make sneaky appeals to our fears and desires, leverage our social connections
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Where Some Earn Enmity, Jobs Won Affection
The New York Times: Steven P. Jobs — domineering, short-tempered and anything but warm and fuzzy — has done something few business people in history have ever accomplished: engender genuine affection. His decision to step
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The best Porsche 911? The Carrera GTS, of course
The Globe and Mail: In a study published in the Journal of Personality and Social Psychology, researchers found that people confronted with a large number of choices (like those offered at a typical big box
