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Marketing Is More Effective When Targeted to Personality Profiles
Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests.
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Neural Focus Groups
The Wall Street Journal: Can brain scans of small focus groups predict the opinions and reactions of the broader public? 31 test subjects who were interested in quitting smoking were recruited in Los Angeles to
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The Future of Focus Groups: My Brain Knows What You Like
Forbes: Sometimes what you don’t know you know is where the action is. With lessons about both personal humility and the future of focus groups, first of its kind research used brain data from a
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Effective Ad? Ask Your Brain
Science: Companies and health organizations spend millions of dollars on surveys, polls, and focus groups trying to suss out what people will like, buy, or do. But research shows that these techniques aren’t all that
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Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’
Huffington Post: While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts: a woman with missing fingers, and a handsome young man with
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Small “Neural Focus Groups” Predict Anti-Smoking Ad Campaign Success
Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of
