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Want to cut calories? Dim the lights, study suggests
TODAY: Just as music and lighting can influence what shoppers buy, toning down the tunes and dimming the lights in a fast food restaurant can help diners enjoy their meal more and eat less, according
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How to Spot Pseudoneuroscience and Biobunk
When it comes to pseudoscience, social psychologist and writer Carol A. Tavris is a self-appointed curmudgeon. “I have spent many years lobbing hand grenades at psychobabble — that wonderful assortment of pop psych ideas that
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Persuasion Is Local
The Huffington Post: I do my best to avoid advertising. I don’t have cable TV. I listen to public radio. But I can’t avoid it completely. I was reminded of that recently when I went
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iPhone-Addicted Lego Lover Seeks Same For Fun, Romance, Brand Worship
Fast Company: A few years back, the results of a study conducted to determine if brand exposure motivates behavior was published in the Journal of Consumer Research. The researchers determined that when primed with the
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How Baby Names Can Help Marketers Predict the Next Big Thing
TIME: Few parents would admit to naming their baby after a hurricane. But unconsciously that might be exactly what many of us are doing — or at least appropriating the sounds of a name that
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Something for the weekend
Financial Times: It is estimated that this year the worldwide spend on advertising will be around $530bn. For advertisers it is vital that they spend their money wisely – targeting the right consumer to get
