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Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’
Huffington Post: While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts: a woman with missing fingers, and a handsome young man with
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To Avoid Stupid Mistakes, Think in French
Bloomberg BusinessWeek: Would you take a bet that offered you an even chance of winning $12 and losing $10? If you’re like most people, you would not. But what if someone offered you the bet
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Thinking in a Foreign Language Makes Decisions More Rational
Wired: To judge a risk more clearly, it may help to consider it in a foreign language. A series of experiments on more than 300 people from the U.S. and Korea found that thinking in
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Imagining the Future Invokes Your Memory
Scientific American: I remember my retirement like it was yesterday. As I recall, I am still working, though not as hard as I did when I was younger. My wife and I still live in
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How To Improve Eyewitness Testimony
Wired: My latest Head Case column in the WSJ explores a forthcoming Psychological Science paper by Neil Brewer (not online yet) that shows how the flawed memories of eyewitnesses might be improved: The biggest lie
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Small “Neural Focus Groups” Predict Anti-Smoking Ad Campaign Success
Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of
