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Neural Focus Groups
The Wall Street Journal: Can brain scans of small focus groups predict the opinions and reactions of the broader public? 31 test subjects who were interested in quitting smoking were recruited in Los Angeles to
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Week in Ideas
The Wall Street Journal: Psychology Fast and Furious Could the hectic pace of modern life be spurring people to make risky choices? Researchers tested the effects of “thought speed” on appetite for risk. First, three
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Study of the Day: Social Inequality May Foster Distrust, Cheating in School
The Atlantic: PROBLEM: It’s unclear which factors influence how dishonest people. Does the tendency to cheat lie in people’s genes or psychological makeup? Or are environmental factors more to blame? METHODOLOGY: To uncover the roots
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Rapid Thinkers Take Greater Risks
The Atlantic: Pop quiz: do you consider yourself a fast thinker or a slow thinker? Time’s up! If you took less than a second to answer that, you might be more of a risk-taker. That’s
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The Future of Focus Groups: My Brain Knows What You Like
Forbes: Sometimes what you don’t know you know is where the action is. With lessons about both personal humility and the future of focus groups, first of its kind research used brain data from a
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Moody toddlers at risk for gambling issues, study bets
CTV: Parents who dismiss a toddler’s foot-stomping and tantrum-throwing as ordinary growing pains may want to revisit that idea. Defiant, impulsive behaviour in preschool could hint that a child is at risk of developing a
