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Why do you have to sell your privacy to win?
Chicago Tribune: When you heard about that southern Illinois couple winning a $218 million lottery prize — and keeping it a secret for weeks — did you think about what you would have done? Would you have tried to keep it a secret? I thought, yes, sure, Betty and I wouldn't tell a soul, not if I wanted to keep writing the column and keep our lives just about the same. With that cash, we wouldn't have to worry about bills or retirement or sending our boys off to college, but we'd have to worry about our lives changing forever. Perhaps you would have hoped to keep it a secret too, and perhaps it doesn't matter when you win such a sum. But Americans have a right to privacy.
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Psychology and Its Discontents
The Wall Street Journal: In his long and distinguished career, Jerome Kagan, now emeritus professor of psychology at Harvard, has written numerous books for general audiences on major discoveries and controversies in his field, particularly in his specialty of child development. In works such as "Three Seductive Ideas" (1998), he developed a style of discussing three or four different topics in a series of essays, interweaving each with data and observations across psychology, history and culture, and tying them together with an overarching theme. Or not. Mr.
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Effective Ad? Ask Your Brain
Science: Companies and health organizations spend millions of dollars on surveys, polls, and focus groups trying to suss out what people will like, buy, or do. But research shows that these techniques aren't all that accurate. Can brain scans do any better? It's possible, according to a new study that finds that a neural activity predicts people's responses to a public service ad about cigarette smoking better than simply asking a focus group.
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To Predict Dating Success, The Secret’s In The Pronouns
NPR: On a recent Friday night, 30 men and 30 women gathered at a hotel restaurant in Washington, D.C. Their goal was love, or maybe sex, or maybe some combination of the two. They were there for speed dating. The women sat at separate numbered tables while the men moved down the line, and for two solid hours they did a rotation, making small talk with people they did not know, one after another, in three-minute increments. Listen here: NPR
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Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’
Huffington Post: While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts: a woman with missing fingers, and a handsome young man with two prosthetic devices where his lower legs used to be. Both talked matter-of-factly about their permanent disabilities, which were direct consequences of their long-time cigarette habits. This ad is part of a new, $54-million campaign by the U.S. Centers for Disease Control, the most ambitious and starkest anti-tobacco campaign ever undertaken by the government. Other ads in the campaign show ex-smokers who have had their larynx removed, or a jaw or a lung.
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How Exercise Could Lead to a Better Brain
The New York Times: The value of mental-training games may be speculative, as Dan Hurley writes in his article on the quest to make ourselves smarter, but there is another, easy-to-achieve, scientifically proven way to make yourself smarter. Go for a walk or a swim. For more than a decade, neuroscientists and physiologists have been gathering evidence of the beneficial relationship between exercise and brainpower. But the newest findings make it clear that this isn’t just a relationship; it is the relationship.
