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Knowledgeable Consumers Are More Likely to Buy When Given Fewer Options
The degree to which consumers perceive themselves to be knowledgeable about a product influences the likelihood that they will buy a particular product, researchers find in a series of studies published in Psychological Science, a journal of the Association for Psychological Science. “Together, our findings suggest that subjective knowledge may play an important role in determining ideal size for choice sets,” explains researcher Liat Hadar of the Arison School of Business at the Interdisciplinary Center Herzliya in Israel.
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The Handiest Tool in the World
Long before we had inches and centimeters, we had hands. The breadth of a man’s hand was the metric of choice at least as far back as ancient Egypt, and the bodily ruler is still used in a few countries, primarily to measure the height of horses. This makes sense. As tools go, this one is, well, handy. You’re not going to misplace it, and it’s familiar enough that everyone knows what hand-sized means, at least roughly. And it’s easier to use than, say, a foot. But that’s not enough to explain why the hand became such an enduring and popular ruler. For the hand to be reliable as a metric, our perception of it must be constant.
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Why Psychotherapy Appears to Work (Even When It Doesn’t)
The Huffington Post: One of the classic papers in the history of psychology is Hans Eysenck’s “The Effects of Psychotherapy: An Evaluation,” published in 1952. The London-based psychologist examined 19 studies of treatment effectiveness, dealing with both psychoanalytic and eclectic types of therapy in more than 7000 cases. His overall conclusion was damning: The studies, he wrote, “fail to prove that psychotherapy, Freudian or otherwise, facilitates the recovery of neurotic patients.
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That’s So Random: Why We Persist in Seeing Streaks
The New York Times: From time to time, athletes get on a streak. Suddenly, the basketball goes through the net every time, or a batter gets a hit in every game. This blissful condition is often known as the hot hand, and players have come to believe it is real — so much so that they have made it a part of their strategy for winning games. “On offense, if someone else has a hot hand, I constantly lay the ball on him,”wrote the N.B.A. legend Walt Frazier in his 1974 memoir, “Rockin’ Steady: A Guide to Basketball & Cool.” In the 1980s, Thomas Gilovich, a psychologist at Cornell University, and his colleagues did a study of the hot hand.
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Babies grasp speech before they utter their first word, a study finds
The Washington Post: Babies start with simple vowel sounds — oohs and aahs. A mere months later, the cooing turns into babbling — “bababa” — showing off a newfound grasp of consonants. A new study has found that a key part of the brain involved in forming speech is firing away in babies as they listen to voices around them. This may represent a sort of mental rehearsal leading up to the true milestone that occurs after only a year of life: baby’s first words. Any parent knows how fast babies learn how to comprehend and use language. The skill develops so rapidly and seemingly without much effort, but how do they do it?
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Is Malcolm Gladwell wrong? Scientists debate the “10,000-hour rule”
Salon: A new study, published in the journal Psychological Science, is fueling the practice-versus-talent debate. The study was co-authored by Zach Hambrick, of Michigan State University, Brooke Macnamara, who is currently at Case Western Reserve University, and Rice University’s Frederick Oswald. According to the New York Times, this study is the “most comprehensive review of relevant research to date.” The paper, which looked at 88 different studies, covering a wide range of activities, from chess to music to sports, found that only 20 to 25 percent of a person’s ability — in music, sports and chess — came from practice.