-
How Companies Can Benefit More From Their Corporate Giving
The Wall Street Journal: The past decade has seen an enormous increase in the number of companies engaged in charitable-giving initiatives, both with their customers and their employees. Many major brands now offer some form of charitable tie-in (“10% of profits go to charity”; “buy one and one goes to charity”), and many companies offer matching programs for employee donations. On their face, both types of initiatives feel good: Companies are showing they care. But the underlying psychology is more complex.
-
At last, scientific proof that daydreaming doesn’t mean you’re a flake
Quartz: Western culture tends to look down on daydreamers—as if it’s a childish habit that we’re supposed to outgrow, along with make-believe games and imaginary friends. But none other than Sigmund Freud, the father of modern psychology, thought that most adults daydream too little. Daydreaming, he theorized, is important for creative thinking. When we indulge in fantasies about our hopes for the future, we prepare ourselves to deal with reality. Now a new study, led by cognitive psychologist Michael Kane at the University of North Carolina Greensboro and published in Psychological Science, confirms that daydreaming can be positive—depending on the context and content of our fantasies.
-
Social Science Research Explores Psychological Effects Of Rituals
NPR: Research suggests when volunteers are taught and required to practice rituals, they demonstrate greater trust toward others who practice the same ritual, and diminished trust toward those who don't. Well, I was talking to Nicholas Hobson. He's a Ph.D. student at the University of Toronto. Along with researchers Michael Norton, Francesca Gino and Michael Inzlicht, Hobson recently ran some experiments to measure the effect that rituals have on people. Now, since existing rituals like wearing the cheese head for Packers fans have complicated cultural meanings, that could... Read the whole story: NPR
-
Damaging Your Phone, Accidentally on Purpose
The New York Times: Oops, you “accidentally” dropped your phone in the pool. Too bad you now have to buy an upgrade. Every so often, Apple comes out with an updated iPhone. It typically has new features and attracts a lot of buzz, which causes many consumers to lust for an upgrade. As it turns out, all that buzz can also lead to an increase in iPhone accidents. When a new model is available, according to recent research, people who have iPhones tend to become more careless with the phones they already own. ... Professor Bellezza embarked on the research because she was interested in “whether consumers break things on purpose because they need a justification,” she said.
-
New Research From Clinical Psychological Science
A sample of new research exploring trauma narrative fragmentation in posttraumatic stress disorder, positivity offset in schizophrenia, stress and emotionally neutral memories, and interpersonal dysfunction in borderline personality disorder.
-
A Face-to-Face Request Is 34 Times More Successful than an Email
Harvard Business Review: Imagine you need people to donate to a cause you care about. How do you get as many people as possible to donate? You could send an email to 200 of your friends, family members, and acquaintances. Or you could ask a few of the people you encounter in a typical day—face-to-face—to donate. Which method would mobilize more people for your cause? Despite the reach of email, asking in person is the significantly more effective approach; you need to ask six people in person to equal the power of a 200-recipient email blast. Still, most people tend to think the email ask will be more effective.
