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Have a great idea? Here’s how to make it actually happen
The Washington Post: Adam Grant is not your typical business school professor. Just 34, he reached tenure while still in his 20s and finished his PhD in less than three years. He writes op-eds with Facebook COO Sheryl Sandberg and got a book blurb from the likes of J.J. Abrams, the director of the new "Star Wars" film. His 2013 book, "Give and Take," which challenged the old adage about nice guys finishing last, was translated into 27 languages. ... Along the way, he grounds the book in his trademark, evidence-based approach -- seemingly every page introduces another study from a social scientist -- without weighing it down. The following conversation has been edited for space and clarity.
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Why Are Millennials Narcissistic? Blame Income Inequality
Live Science: Millennials have heard it before: People born between the early 1980s and the early 2000s are the most narcissistic, individualistic and self-absorbed generation in recorded history. Plenty of people have tried to explain this shift, pointing fingers at coddling parents and social media. But research actually suggests that millennials aren't especially awful, as generations go. In fact, American culture has been getting increasingly individualistic for at least a century, and it's likely that socioeconomic structure is to blame.
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Racism in the Kindergarten Classroom
Pacific Standard: If the current election cycle hasn't convinced you that racism has yet to be eradicated, consider this: The mere image of a black man is enough to stimulate an automatic threat response in whites. Research has found faces of African-American males are more likely to be perceived as angry, and can trigger neural activity associated with rapid detection of danger. While even pre-teens can stimulate this reaction (which helps explain the tragic shooting of a 12 year old holding a pellet gun in Cleveland two years ago), it presumably doesn't apply to very young black boys. It's hard to believe they are perceived as dangerous as they emerge from the womb.
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The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo design can doom a brand. When the clothing retailer the Gap attempted to refresh its logo in 2010, the reaction from the public and the shareholders was harsh. One Harvard Business Review writer declared, “[T]he logo looks like something my pet hamster could cook up in PowerPoint.” But new research suggest that there’s more to a logo than its basic aesthetic appeal. The study, conducted by an international team of researchers, suggests that people make complex assessments of a company or product based merely on the shape of the logo.
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Milk, Bread, and Eggs: The Trinity of Winter-Storm Panic-Shopping
The Atlantic: Lines of frantic shoppers have mobbed grocery stores in Washington, D.C., after the National Weather Service gently advised residents on Wednesday that an intense weekend storm will pose “a threat to life and property” and impact “you, your family, and your community.” Which led me to wonder: After people hear a message so ominous, and after reminders of their employers’ inclement-weather policies hit inboxes, what do they buy to prepare for spending a good deal of time indoors? I called up the managers of some grocery stores in D.C. to find out, and they all had more or less the same answer: bread, milk, and eggs.
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In Iowa, Voting Science at Work
The New York Times: OF the two winners of the Iowa caucuses, who’s the better behavioral scientist, Ted Cruz or Hillary Clinton? To judge from their campaigns’ respective “get out the vote” efforts, both politicians seem to have studied up on recent research in the field. Let’s start with Mr. Cruz. His campaign sent a mailer to the homes of Iowans pressuring them to show up to their caucus locations. The mailer noted “low expected voter turnout” in their area, gave them a grade for their past voting participation and disclosed the grades that the campaign had assigned to the recipients’ neighbors. Read the whole story: The New York Times
