From: Fast Company
WHAT WE LEARNED FROM SENDING 1,000 COLD EMAILS
Fast Company:
Cold emails can be awful. And yet–we’ve formed valuable mentor relationships via cold email. As journalists, cold emails are often our only avenue for reaching important sources; in our businesses, cold emails are frequently how we make sales and drive growth.
The point of cold email is typically to get something out of someone else. And yet, as Adam Grant finds in his 2013 book, Give and Take, “Givers” tend to be far more successful salespeople and engineers and entrepreneurs and humans than “Takers” who are out for themselves. So how does one reconcile the inherent “Taker” nature of cold email with the desire to be more successful (and make the world less crappy)?
Email tactics in posts like these give us some ideas. However, we wanted to use a little science to explore cold email strategy for people who want to connect with important people for mentorship or advice and be able to look in the mirror and not see a douchebag. So we put together an experiment:
Read the whole story: Fast Company
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