From: The Washington Post
Virgin Atlantic just used behavioral science to ‘nudge’ its pilots into using less fuel. It worked
July 14, 2016
The Washington Post:
In an unusual experiment that could have major implications for the role of corporations in fighting climate change, Richard Branson’s Virgin Atlantic Airways recently teamed up with economists to try to “nudge” the company’s pilots to use less fuel, using a variety of behavioral interventions.
And it apparently worked. The intervention was so cost effective, the researchers say, that it “outperforms every other reported carbon abatement technology of which we are aware.”
Read the whole story: The Washington Post
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Comments
Yes, feedback works. I used feedback in an air traffic control tower (level 5) to close up separation in trail and also to get pilots to adhere to the noise abatement track. It worked nicely.
You don’t want to over-reinforce the behavior. Pilots are competitive!
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