From: TIME
These Are Twitter’s Biggest Secrets
TIME:
What makes us follow, fave, share and—most importantly—keep coming back
When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.
…
I’ve hit more than my fair share of Twitter wormholes—minutes that turn to hours as I find more and more tweets to read and share. Does that sound familiar to you, too?
I figured there was a psychological reason behind the draw of Twitter. After digging around, sure enough, I came across a perfect explanation of this phenomenon, courtesy of Dr. Marion Underwood, a clinical psychologist at the University of Texas.
Read the whole story: TIME
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