From: Scientific American
The Upside of Uncertainty
November 29, 2016
Scientific American:
Who is more persuasive: A person who expresses great certainty about his or her views, or a person who is less sure? If you are like most people, your intuition is that certainty makes you more persuasive. And this makes sense. A person who expresses certainty seems better informed; perhaps more credible. Most of us have had the experience of being persuaded by someone simply because they were so sure about what they were saying.
Read the whole story: Scientific American
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