The Charisma Effect
August 24, 2016
The Atlantic:
In tough times, people want more in a leader than intelligence, integrity, or the ability to build really tall walls. They want someone who can make a compelling pitch and inspire a sense of urgency—someone with charisma. For decades, scholars have struggled to define this X factor, but they are developing a better idea of how it works.
Read the whole story: The Atlantic
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