From: ABC News
Subway Ups Ante in Fast Food Dollar Menu War
December 2, 2011
ABC News:
Subway is offering a $2 subs in December, which may excite frugal fans and still keep franchisees happy.
The sandwich chain announced this week it was only selling its 6-inch meatball marinara and cold cut combo sandwiches at the discounted prices of $2 during its Customer Appreciation Month.
“It’s a magical price point,” consumer psychologist Kit Yarrow told USA Today. “What it communicates to consumers is that Subway is on their side.”
Subway did not immediately return a request for comment.
The company already has a rotating $5 foot-long submarine sandwich menu. Subway says it has 35,760 restaurants in 97 countries, more than any other restaurant chain, with 24,679 restaurants in the U.S.
Read the whole story: ABC News
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