From: The Wall Street Journal
Socially Responsible Gifts Are Great—Primarily for the Givers
The Wall Street Journal:
Those shopping for socially responsible gifts this holiday season, be forewarned: A recent study suggests they have the potential to disappoint.
The reason, succinctly put: A fair-trade fruitcake is still just a fruitcake.
In fact, socially responsible gifts are appreciated much more by the givers than the receivers, concluded the authors of a study recently published in the journal Organizational Behavior and Human Decision Processes.
…
“Recipients actually appreciated socially responsible gifts less than what givers predicted,” states the paper titled “When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts,” by Lisa Cavanaugh of the University of Southern California’s Marshall School of Business, Francesca Gino of Harvard Business School and Gavan Fitzsimons of Duke University’s Fuqua School of Business.
Read the whole story: The Wall Street Journal
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