From: The Atlantic
Shop Yourself Happy
The Atlantic:
This year, a few pure souls might celebrate a freegan Christmas. Some will opt for a “Buy-Nothing” holiday. Others still will pull off a DIY Hanukkah.
The vast majority of people who have some disposable income, however, will do what all the glossy store catalogs implore this time of year and “SHOP NOW.” Even among those who think that Black Friday insanity, and holiday consumerism in general, are terrible, the default setting during December is to buy things.
Behavioral economists have been puzzling for years over how much and what kinds of spending provides the biggest happiness boost for the buyer. But it turns out that whether people reap good vibes from their purchases depends on much more than how many sweet deals they snap up or how much Uncle Ron likes that new armadillo beverage holder.
Read the whole story: The Atlantic
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