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Timing Can Affect Whether Women and Minorities Face Discrimination
Timing can affect whether females and minorities experience discrimination -- says a study published today in Psychological Science, a journal of the Association for Psychological Science. Emails were sent from fictional prospective doctoral students to 6,500 professors across 258 institutions, requesting a meeting either that day or next week. Prospective doctoral students with Caucasian male names were 26% more likely to be granted an appointment with a professor when requesting one for next week than those with names signaling that they were minorities (African American, Hispanic, Indian or Chinese) or females.
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Marketing Is More Effective When Targeted to Personality Profiles
Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests.
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Sharpen Your Skills in Chicago
You’ve been meaning to brush up on OpenMX but just haven’t gotten around to it; that free tutorial on the R programming environment hasn’t budged from the bottom of your to-do list since the beginning of last semester. Sound familiar? At the 24th APS Annual Convention, you can stop procrastinating and start practicing data analysis. Several workshops at the May 24-27 Convention in Chicago will help you become comfortable with the latest software and methods. Register today!
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New Research From Psychological Science
Read about new research published in Psychological Science. Is It Light or Dark? Recalling Moral Behavior Changes Perception of Brightness Pronobesh Banerjee, Promothesh Chatterjee, and Jayati Sinha Can the recollection of past ethical and unethical acts change a person's perception of brightness? Participants were asked to recall an ethical or an unethical event from their past.They were then asked to rate their preference for a number of items -- a lamp, a cracker, and a candle, for example -- and were asked to judge the brightness of the testing room.
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Imagining the Future Invokes Your Memory
Scientific American: I remember my retirement like it was yesterday. As I recall, I am still working, though not as hard as I did when I was younger. My wife and I still live in the city, where we bicycle a fair amount and stay fit. We have a favorite coffee shop where we read the morning papers and say hello to the other regulars. We don’t play golf. In reality, I’m not even close to retirement. This is just a scenario I must have spun out at some point in the past. There are other future scenarios, but the details aren’t all that important. Notably, all of my futures have a peaceful and contented feel to them.
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Bandura and Bobo
In 1961, children in APS Fellow Albert Bandura’s laboratory witnessed an adult beating up an inflatable clown. The doll, called Bobo, was the opposite of menacing with its wide, ecstatic grin and goofy clown outfit. But when it was their own turn to play with Bobo, children who witnessed an adult pummeling the doll were likely to show aggression too. Similar to their adult models, the children kicked the doll, hit it with a mallet, and threw it in the air. They even came up with new ways to hurt Bobo, such as throwing darts or aiming a toy gun at him. Children who were exposed to a non-aggressive adult or no model at all had far less aggression toward Bobo.
