From: Associated Press
PSYCHOLOGY ON ORDER: HOW RESTAURANTS GET YOU TO SPEND MORE
Associated Press:
You may think you’re immune to transparent sales pitches like “Do you want fries with that?” But the tactics restaurants use to nudge you into spending a little extra may be subtler than you realize.
Here’s a look at a few ways companies get you to spend (and eat) more than you intended.
…
Drinks are a particularly ripe area for what’s known in the industry as “upselling” because people usually don’t pay as much attention to their prices as they do for main dishes, said Kit Yarrow, a professor of consumer psychology at Golden Gate University and author of “Decoding the New Consumer Mind.”
Paying 25 cents more for a bigger soda or fries seems like a no-brainer to most people, even if they would’ve been content with the smaller portion.
Read the whole story: Associated Press
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