Members in the Media

New psychology research identifies exactly where most people fail when setting big personal goals

Quartz:

We all got the memo about how to create effective goals. Keep it real, the productivity experts tell us. Our objectives should be specific, measurable, and attainable.

When we make resolutions before a new year, most people abide by these rules of thumb. Unfortunately, our minds also exploit a loophole in their ability to imagine the future: People are terrible at recognizing that the constraints that exist today are the same constraints that will exist tomorrow, next week and beyond. In the future, you’ll face the same deadlines at work that interfere with yoga or CrossFit. Your friends will still insist that you socialize over drinks, not cold-pressed juice. And you’ll have the same personality.

Read the whole story: Quartz

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