From: NPR
Near Wins, And Not Quites: How Almost Winning Can Be Motivating
NPR:
Monica Wadhwa had a thing for lottery tickets. As a teenager in India she was obsessed with winning a fortune. Until one day, when she actually came very close to winning, and inadvertently learned that a “near victory” can be incredibly motivating. We’ll hear her story on this week’s episode of the podcast.
Then, Daniel Pink is back for another round of Stopwatch Science! He and Shankar share a bunch of interesting research about the science of what motivates us to reach our goals.
…
In a study published in the Journal of Personality and Social Psychology, Thomas Gilovich and his colleagues looked at videotape of silver and bronze medalists from the 1992 Summer Olympics.
Read the whole story: NPR
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