Members in the Media
From: The New York Times

Kids, Would You Please Start Fighting?

When Wilbur and Orville Wright finished their flight at Kitty Hawk, Americans celebrated the brotherly bond. The brothers had grown up playing together, they had been in the newspaper business together, they had built an airplane together. They even said they “thought together.”

These are our images of creativity: filled with harmony. Innovation, we think, is something magical that happens when people find synchrony together. The melodies of Rodgers blend with the lyrics of Hammerstein. It’s why one of the cardinal rules of brainstorming is “withhold criticism.” You want people to build on one another’s ideas, not shoot them down. But that’s not how creativity really happens.

When the Wright brothers said they thought together, what they really meant is that they argued together. One of their pivotal decisions was the design of a propeller for their plane. They squabbled for weeks, often shouting back and forth for hours. “After long arguments we often found ourselves in the ludicrous position of each having been converted to the other’s side,” Orville reflected, “with no more agreement than when the discussion began.” Only after thoroughly decimating each other’s arguments did it dawn on them that they were both wrong. They needed not one but two propellers, which could be spun in opposite directions to create a kind of rotating wing. “I don’t think they really got mad,” their mechanic marveled, “but they sure got awfully hot.”

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