From: The New York Times
Irrational Game Aims to Steer Consumers Toward Rational Choices
November 20, 2015
The New York Times:
In his 2008 best-selling book, “Predictably Irrational,” Dan Ariely, a Duke University professor of psychology and behavioral economics, proposed the idea of a “self-control credit card.”
In theory, this card would hinder one’s ability to spend excessively by initiating warning alerts to designated overseers or shutting down completely if certain budgets were exceeded.
Mr. Ariely has yet to persuade any financial institution that reining in spendthrifts this way is a rational business proposition.
But he continues to experiment with products that might improve consumers’ decision-making. This time around, Mr. Ariely designed playing cards, not credit cards.
Read the whole story: The New York Times
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