From: Scientific American
I Love Him, I Love Him Not
August 3, 2010
Scientific American:
Over a decade ago, I devised a test for detecting attitudes and biases operating below the level of a person’s awareness.
Known as the Implicit Association Test, or IAT, it is presently the most widely used of the measures of implicit attitudes that have been developed by social psychologists over the past 25 years. It has been self-administered online by millions, many of whom have been surprised—sometimes unpleasantly—by evidence of their own unconscious attitudes and stereotypes regarding race, age, gender, ethnicity, religion, or sexual orientation.
Read the whole story: Scientific American
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