Hunger Affects What We See
March 7, 2012
Scientific American:
Hunger is the best sauce. And it affects perceptions of anything related to food. Even words.
Researchers tested two groups. One group just had lunch. The other hadn’t eaten in four hours.
The subjects watched computer screens as 80 words flashed by, each for about 1/300th of a second–that’s too short to read the words, but just long enough to reach the threshold of conscious awareness. One quarter of the words were food-related. The rest were neutral non-food related words.
Read the whole story: Scientific American
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