Members in the Media
From: Scientific American

How Long Will a Lie Last? New Study Finds That False Memories Linger for Years

Scientific American:

True memories fade and false ones appear.

Each time we recall something, the memory is imperfectly re-stitched by our brains. Our memories retain familiarity but, like our childhood blankets, can be recognizable yet filled with holes and worn down with time.

To date, research has shown that it is fairly easy to take advantage of our fallible memory. Elizabeth Loftus, cognitive psychologist and expert on human memory, has found that simply changing one word in a question can contort what we recall. In one experiment, Loftus had participants watch a film of a car crash, and then asked about what they saw. They were either asked “How fast were the cars going when they hit each other,” or “How fast were the cars going when they smashed into each other.” One week later the participants returned for some memory questions. Loftus asked whether or not there was broken glass at the scene of the accident. Those participants that heard the word “smashed” were more than twice as likely to recall seeing broken glass than those who heard the word “hit.” Keep in mind, there was in fact no broken glass at the scene[2].

Read the whole story: Scientific American

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