How do you get your kids to read books? Here’s one rather simple idea.

Daniel Willingham, by the way, is a well-regarded psychology professor at the University of Virginia who focuses his research on the application of cognitive psychology to K-12 schools and higher education. He was appointed by President Barack Obama to the National Board for Education Sciences, the independent and nonpartisan arm of the U.S. Education Department, which provides statistics, research and evaluation on education topics.

He is the author of  several books, including “Why Don’t Students Like School?” and “When Can You Trust the Experts?” He also blogs here, and his posts have appeared frequently over the years on The Answer Sheet.  He can be reached at [email protected]  and you can follow him on Twitter @DTWillingham.

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