From: The Washington Post
How a dating app for burrito-lovers exposed one of online dating’s biggest myths
The Washington Post:
The only conceivably good thing about branded April Fools’ pranks is that they’re confined to a 24-hour period. The press releases go out; the “jokes” get mocked and aggregated; and within a day it’s all disappeared from our minds and homepages.
But this year, one prank remains stubbornly present, almost four weeks after the day came and went. In fact, Burrit-oh! — the dating site that pairs singles based solely on their taste in portable Mexican — has proven so unexpectedly successful that maker Zoosk is thinking of keeping it.
“We all thought this was a really good idea and hoped it would take off,” said Megan Murray, the site’s senior content strategist. “But we didn’t think it would take off like this.”
Read the whole story: The Washington Post
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