From: Yahoo News
Fear, anger prompt us to share stories, messages
July 1, 2011
Yahoo News:
Certain emotions like fear, anger or plain amusement prompt us to share articles, news and stories with our friends and acquaintances.
According to a University of Pennsylvania research, these emotions are characterized by high arousal and action, unlike sadness or contentment, emotions linked with low arousal or inaction.
‘If something makes you angry as opposed to sad, for example, you’re more likely to share it with your family and friends because you’re fired up,’ says Jonah Berger, study co-author and assistant professor of marketing at the university.
Read more: Yahoo News
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