Craving Stem From Memories of Last Bite: Study
July 2, 2014
CTV News:
According to recent research, that last bite of food is pure taste sensation that will instill a lasting memory of the food in question and determine when you’ll crave it again.
The study published in the journal Psychological Science sheds new light on how food memories are created and their role in determining eating habits.
“Research has told us a lot about factors that influence what foods people want to consume, but less is known about factors that influence when they want to consume a particular food again,” explains researcher and lead author Emily Garbinsky of the Stanford University Graduate School of Business.
Read the whole story: CTV News
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