Cracking the Popularity Code

Scientific American:

We live in an age obsessed with popularity. Adults spend more and more of their time thinking, and behaving, like high school students. In a new book — called, yes, “Popular” — the psychologist Mitch Prinstein explores popularity with a scientist’s eye. Prinstein, a professor at the University of North Carolina at Chapel Hill, argues that there are, in fact, two types of popularity and that we, as a culture, have settled on the more dysfunctional type. There is, he says, a better way. He answered questions from Mind Matters editor Gareth Cook.

Read the whole story: Scientific American