From: The Wall Street Journal
Can Tylenol Ease the Pain of a Home Sale?
The Wall Street Journal:
Agents to sellers: “Take two Tylenol and call me in the morning.”
A new study finds that taking the painkiller acetaminophen, better known by the brand name Tylenol, can reduce the psychological pain of decision-making. That led Spread Sheet to wonder: Could the painkiller compel homeowners to reduce their asking price?
The article, “Can Acetaminophen Reduce the Pain of Decision-Making?” to be published in the Journal of Experimental Social Psychology next year, builds on previous work that shows emotional pain can overlap with the physical kind.
“When people talk about decisions they have to make, they talk in terms of pain,” said Nathan DeWall, co-author and professor of psychology at the University of Kentucky. Consider the neighbor who says selling his house “hurt,” or the colleague who is torn between two job offers.
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