A clever tweak to how apples are sold is making everyone eat more of them

The Washington Post:

Three years ago, a group of researchers at Cornell University’s Food and Brand Lab had a hunch. They knew that many of apples being served to kids as part of the National School Lunch Program were ending up in the trash, virtually untouched. But unlike others, they wondered if the reason was more complicated than simply that the kids didn’t want the fruit.

Specifically, they thought the fact that the apples were being served whole, rather than sliced, was doing the fruits no favor. And they were on to something.

A pilot study conducted at eight schools found that fruit consumption jumped by more than 60 percent when apples were served sliced. And a follow-up study, conducted at six other schools, not only confirmed the finding, but further strengthened it: Both overall apple consumption and the percentage of students who ate more than half of the apple that was served to them were more than 70 percent higher at schools that served sliced apples.

Read the whole story: The Washington Post