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Why Do We Forget?
Scientific American: The brain, with its 100 billion neurons, allows us to do amazing things like learn multiple languages, or build things that send people into outer space. Yet despite this astonishing capacity, we routinely can’t remember where we put our keys, we forget why we went to the grocery store, and we fail when trying to recall personal life events. This apparent contradiction in functionality opens up the question of why we forget some things but remember others. Or, more fundamentally, what causes forgetting?
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THE ENDLESS, AND EXPENSIVE, QUEST FOR RARE OBJECTS
The New Yorker: A few months ago, I was invited to speak at a small marketing conference in Chicago. To attract attendees, its organizer promised everyone a one-ounce pour—a sip, more or less—of a cult bourbon called Pappy Van Winkle. Pappy, as it is known to its fans, is so sought after that it’s nearly impossible to find, and, a few days before the conference, word came that the Pappy supplier had fallen through. Luckily, I happened to walk into a Greenwich Village liquor store where two bottles had just arrived. “They’ll be gone by tomorrow,” the clerk said, before naming his price: thirty-five hundred dollars for the pair.
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As More States Consider Legalizing, Questions About Pot And The Brain
NPR: Five states are voting this fall on whether marijuana should be legal, like alcohol, for recreational use. That has sparked questions about what we know — and don't know — about marijuana's effect on the brain. Research is scarce. The U.S. Drug Enforcement Agency classifies marijuana as a Schedule I drug. That classification puts up barriers to conducting research on it, including a cumbersome DEA approval application and a requirement that scientists procure very specific marijuana plants. One long-term study in New Zealand compared the IQs of people at age 13 and then through adolescence and adulthood to age 38.
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WHY ARE BABIES SO DUMB IF HUMANS ARE SO SMART?
The New Yorker: As a species, humans are incredibly smart. We tell stories, create magnificent art and astounding technology, build cities, and explore space. We haven’t been around nearly as long as many other species, but in many respects we’ve accomplished more than any have before us. We eat them and they don’t eat us. We even run scientific studies on them—and are thinking about re-creating some of those that have gone extinct. But our intelligence comes with a curious caveat: our babies are among the dumbest—or, rather, the most helpless—that exist. A baby giraffe can stand within an hour of birth, and can even potentially flee predators on its first day of life.
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What Should You Choose: Time or Money?
The New York Times: Given the choice between more time or more money, which would you pick? For a beach vacation, you might pay more for a direct flight to gain a couple of extra hours getting sand between your toes. On the other hand, you might take a better-paying job that requires late nights at the office. One of us, Professor Hershfield, recently faced such a choice. He was invited to teach a weekend seminar out of state. But he had a baby girl at home, born 12 weeks earlier. The pay would offset the costs of child care, but the job would require two days of not oohing, aahing and bonding with the baby. The value of the money was easy to quantify.
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Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making
Harvard Business Review: At a global financial services firm we worked with, a longtime customer accidentally submitted the same application file to two offices. Though the employees who reviewed the file were supposed to follow the same guidelines—and thus arrive at similar outcomes—the separate offices returned very different quotes. Taken aback, the customer gave the business to a competitor. From the point of view of the firm, employees in the same role should have been interchangeable, but in this case they were not. Unfortunately, this is a common problem.
