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B-School Research Briefs
Business Week: Businesspeople have hearts. Really. If you don’t believe it, take a look at some of the research recently coming out of top business schools. It focuses on humanity and the nitty-gritty of everyday life, including energy efficiency to help the environment and the wallets of property owners, the influence of coupons meant to save people money, patient outcomes based on the cost of health care, and the bedside manner of doctors. Scientists realized that commercial building owners were not interested in retrofitting their properties to make them more energy efficient. Why?
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Auszeichnung in den USA
duz-Wissenschaftskarriere: Prof. Dr. Iris-Tatjana Kolassa (33), Leiterin der Abteilung für Klinische und Biologische Psychologie an der Universität Ulm, erhält den diesjährigen Janet Taylor Spence Award der US-amerikanischen Fachgesellschaft Association for Psychological Science (APS). Dieser Preis wird seit 2010 jährlich an vier Wissenschaftler verliehen, deren Forschungen sich durch besonders neuartige und kreative Ansätze hervortun. Kolassa, die für ihre Forschungen im Grenzbereich zwischen Psychologie und molekularer Medizin ausgezeichnet wird, ist die erste Preisträgerin von einer Universität außerhalb der Vereinigten Staaten.
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Neural Focus Groups
The Wall Street Journal: Can brain scans of small focus groups predict the opinions and reactions of the broader public? 31 test subjects who were interested in quitting smoking were recruited in Los Angeles to evaluate three anti-smoking ad campaigns. As they watched the ads, their neural activity was measured. Each campaign involved a mix of 30- and 15-second ads, for a total of 90 seconds of TV time; each ad ended by presenting the hotline 1-800-QUIT-NOW. The participants rated whether the ads were powerful, helpful, attention-grabbing and so on.
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Thinking your way to a better life
Chicago Tribune: "Life's slings and arrows" is Harvard-educated neuroscientist Richard J. Davidson's phrase for the events we spend our days ducking, sometimes unsuccessfully. Losing out on that promotion. Getting dumped. Navigating a cocktail party of boors (or bores). The stuff that conspires to keep us in a foul mood, despite our best intentions. And Davidson argues that our response to such events — and even to full-on tragedies, such as the death of a loved one — is as much a part of our identity as our fingerprints.
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Week in Ideas
The Wall Street Journal: Psychology Fast and Furious Could the hectic pace of modern life be spurring people to make risky choices? Researchers tested the effects of "thought speed" on appetite for risk. First, three dozen students read sentences aloud, at either twice their ordinary speed or half that speed, setting the pace for the brain. Then each participant played a computer simulation, getting five cents each time he or she pumped air into a balloon but losing the money if too much air went in and the balloon popped. People who had read quickly were more aggressive, attempting (and achieving) more pumps but also popping more balloons.
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How to Spot a Scoundrel: Fidgeting and Trust
The Huffington Post: Imagine the original job interview. The first one ever, back on the prehistoric savannahs of eastern Africa. It wouldn't have been exactly like a modern job interview, because early humans had no resumes or Linked-In or letters of recommendation to guide them. There was very little in the way of personal or professional reputation to go on, so in that sense the exchange was much trickier. But the fundamental idea was the same: Somehow the interviewer had to judge, in a brief spot of time, if the applicant -- a complete stranger -- was worthy of trust. Is this a person to do business with, to entrust with your money and your financial future?
