From: The Huffington Post
Charitable Giving Could Harm A Company’s Image, Study Says
February 11, 2014
The Huffington Post:
Giving to charity may actually hurt a company’s reputation, a new study from the Yale School of Management has suggested.
Interested in how people view donors who make a profit while doing good, Yale professors George Newman and Daylian Cain presented a number of charitable scenarios to their research participants. Their findings, which have been published in Psychological Science, suggest that people are quick to dismiss those who benefit in any way while engaging in philanthropy.
“This work suggests that people may react very negatively to charitable initiatives that are perceived to be in some way ‘inauthentic,'” Newman explained in a press release.
Read the whole story: The Huffington Post
More of our Members in the Media >
APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.
Please login with your APS account to comment.