From: Fast Company
COVID-19 Deniers Are Still All Too Real. Here’s How We Can Convince Them
COVID-19 has killed 250,000 Americans and counting. We’re nine months into the pandemic, and our infection rates are worse than ever.
A majority of people across the political spectrum acknowledge the danger of COVID-19. But research has found there’s still a large political divide, as Republicans are less likely to believe science and wear masks.
With months to go before a vaccine is widely deployed, there’s still time to change minds and save lives that would otherwise be lost to COVID-19 denial. But how?
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Lisa Feldman Barrett, a distinguished professor of psychology at Northeastern University, the chief science officer of the Center for Law, Brain & Behavior at Harvard University, and now the author of Seven and a Half Lessons About the Brain, agrees. She speculates a solution on a grand scale: We need the most highly coordinated influencer campaign in history to stop COVID-19 in its tracks.
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Read the whole story (subscription may be required): Fast Company
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