Members in the Media
From: The Atlantic

What to Expect When You’re Expecting Gender-Reveal Backlash

Reilly acknowledges that the parties might not be for everyone—and, indeed, gender reveals have suffered fierce backlash for conflating gender with sex and enforcing rigid cultural norms. But Reilly is among the defenders who argue that the new tradition is about more than whether a baby will grow up to be a square-jawed macho man or a dainty lady. They’re meant to celebrate the mother, he says. In fact, some researchers agree with that assessment—and say the discussions around gender in America today might have helped bring about the tradition’s rise in the first place.

It also makes sense that gender would be a part of this new ritual. The elements that get wrapped into rituals tend to reflect whatever’s already swirling around a culture. Communities near water, for instance, develop water-related rituals, notes Michael Norton, a psychologist at Harvard Business School.

Part of the pushback against gender reveals might even arise because it’s common for people to rebel against new rituals. “The first time you go to your in-laws’ for Thanksgiving, you’re horrified because they’re doing it wrong,” Norton says.

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