From: The New York Times
Hot Sauce Is Main Course at New York Showcase
The New York Times:
NEW YORK — New Zealand chef-turned-entrepreneur Chris Cullen seems to have hot sauce running in his veins, judging from the passionate way he speaks about one of America’s hottest food trends.
“I had a love of food and all things hot and spicy ever since I can remember,” says Cullen, one of 50 or so vendors offering their interpretations of the spicy condiment at this weekend’s New York City Hot Sauce Expo in Brooklyn.
…
“People come to like a wide variety of innately negative experiences: the burn of chili pepper in the mouth, the bitterness of coffee, the fear from riding on a roller coaster,” said Paul Rozin, a professor of psychology at the University of Pennsylvania who has done research on the topic.
“Such benign masochism is widespread in humans, and we really don’t know how that process operates.”
Read the whole story: The New York Times
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